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Case Study

Hershey Entertainment & Resorts Company entrusted Uniform to replace a decades-old legacy stack

HE&R's digital transformation

For over 25 years, Hershey Entertainment & Resorts Company powered its beloved attractions through a PHP-based infrastructure. While stable, this legacy stack became a strategic bottleneck—delaying content updates by 1-2 days, requiring developer intervention for routine marketing changes, and preventing the company from responding to seasonal opportunities at market speed

By adopting Uniform's Digital Experience Platform as the orchestration layer of a new composable architecture, HE&R unlocked a new era of marketing autonomy and operational excellence. The result? A modern, flexible digital foundation that empowers marketers while freeing developers to focus on building tomorrow's capabilities

Uniform helped HE&R achieve:

  • Marketing Velocity Transformed: Campaign updates that once took 1-2 days now deploy in just 5-10 minutes. Page-building time decreased by 25-45%, with marketing teams publishing independently in under 10 minutes .
  • Infrastructure That Scales: Migrating from manual Azure VM management to platform-managed Azure Web Apps eliminated OS updates and security patches as development burdens; Release scheduling now automatically publishes complex seasonal pages at midnight.
  • Marketing Autonomy Without Technical Debt: Copywriters write directly in Uniform. Creators adjust layouts and add images without submitting tickets. Business users assemble pages from pre-built React components maintained by developers—governance without bottlenecks . Personalization and A/B testing are built in, with no additional code or vendor lock-in required.
  • Strategic Flexibility for Tomorrow: HE&R established a clear path for modernizing backend systems, adopting new capabilities, and swapping technologies as business needs evolve—all without the constraints of a monolithic architecture  .
  • Team Evolution & Capability: A veteran PHP development team successfully retrained on React and Next.js, becoming more enthusiastic than ever about the new stack and its possibilities

What began as technical modernization became organizational reinvention. Hershey Entertainment & Resorts Company transformed its web infrastructure from a strategic constraint into the foundation of an agile digital strategy.

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