Personalization playbook

Most marketing decision-makers consider personalization essential for business success, yet little more than half of customers encounter personalized experiences. This gap represents a great challenge and a significant opportunity. More importantly, the stakes have never been higher for companies, and the window for competitive advantage is rapidly closing.

The Personalization Playbook offers digital leaders a glimpse behind the scenes of competitor struggles and provides a framework for entering the back half of the decade poised for success:

• Why personalization has failed until now
• How modern platforms deliver breakthrough results
• The four-pillar implementation framework
• Measuring strategic success beyond basic conversion metrics
• The competitive reality: Leaders vs. laggards
• The strategic imperative that can no longer wait

Download now to learn the difference between organizations that succeed with personalization and those that struggle (hint: it comes down to understanding why traditional approaches often fail).