Recently, Uniform hosted Digital Experience Assembly (DXA) 2025 to showcase the power, scalability, and agility of Uniform’s composable digital experience platform (DXP) and demonstrate how capabilities like artificial intelligence (AI) and personalization can enable digital teams and accelerate customer experiences. 

Here are three takeaways from the event, along with insights from Uniform on how a composable DXP helps brands and digital teams effectively manage and scale experiences. 

Whether you work in a large, matrixed organization or a one-person team, rapidly changing trends and market demands push marketers to move faster and work smarter while managing an increasingly heavy workload. 

Complex integrations and vendor-controlled environments often weigh down rigid systems that many digital teams rely on for building experiences. By contrast, composable DXPs offer a more agile, modular approach that maximizes front-end flexibility and minimizes developer involvement.  

During DXA, Lars Petersen, CEO and cofounder of Uniform, highlighted speed as one key differentiator of Uniform’s composable DXP. 

“We do this by reducing the amount of code you have to write in any project. There's no need for glue code between your content types or the different connected systems and your front-end modules. All of that can be done in a few clicks.”

By reducing marketing dependency on developers, digital teams launch experiences faster and keep existing legacy and headless systems running. That means fewer disruptions, lower costs, and more time for innovation. 

AI holds much promise for reducing the time it takes to complete tasks, including content creation, coding, sales intelligence, and market analysis. With a composable DXP like Uniform, users gain built-in generative AI and agentic AI capabilities to help simplify and accelerate activities like search engine optimization and conversion rate optimization—projects that can drain resources and often require third-party help.

Petersen explained how users can use generative AI in a composable DXP to make experience production and delivery seamless and simple. 

“Context here could be your own trained AI service: your own custom LLM that has a specific brand, tone, and voice, coupled with any content management prompt for users. Then you can make it more accessible, creating the right copy and leveraging AI and your own AI services.”

Uniform’s AI agents act as virtual members of your team, ready to help marketers “do more with less” by generating keyword-rich content, optimizing copy, improving conversion rates, and more. 

Established DXPs position themselves as one-stop solutions that embrace composability. However, managing digital experiences on these platforms can quickly become challenging due to vendor lock-in, expensive replatforming projects, and costly migrations. 

Though headless platforms might excel at front-end flexibility and cross-channel delivery, developer-preferred interfaces pose challenges for marketers who lack intuitive interfaces for editing, personalizing, and publishing experiences on their own. 

“When you're building from a headless CMS, you're not seeing what you're building. You're putting the Lego blocks together or putting the content in your back end, and you imagine what you're putting together,” said Kevin Emond, senior content designer at TELUS. 

In Uniform, digital teams customize content, conduct A/B testing, and launch personalized experiences all in one visual workspace. In a composable DXP, you can also easily integrate new tools and remove existing ones, and minimize code and developer support throughout the digital experience management process. 

Watch the full replay of DXA 2025 to hear about the latest DXP trends, product innovations, and how TELUS launched 20 times faster while reducing outages and delivering significant ROI with Uniform.