What key areas should be evaluated during a tech stack audit?

A thorough audit covers mapping content architecture, analyzing current integrations, assessing team workflows, identifying performance and scalability constraints, and mapping data flow and governance requirements. These insights help pinpoint inefficiencies, prioritize transformation steps, and reduce implementation risks.

How does an audit help in building stakeholder buy-in for composable transformation?

Audit findings provide tangible evidence—such as quantified integration costs, workflow inefficiencies, and projected time savings—that make a compelling business case for composable adoption. This approach grounds the transformation roadmap in current realities, enabling realistic timelines and budget planning trusted by decision-makers

Uniform blog/Auditing the current tech stack before going composable

Auditing the current tech stack before going composable

Andrew KumarPosted on Sep 5, 2025

3 min read

Auditing the current tech stack before going composable

TL;DR

Auditing your current tech stack is essential before transitioning to a composable architecture. Organizations can uncover hidden challenges and opportunities by systematically evaluating content sources, integrations, workflows, and data governance. A thorough audit enables a smoother migration, reduces risk, and ensures that composable transformation delivers measurable business value.

Composability promises faster time-to-market, developer freedom, and marketing autonomy. However, before embracing composable architecture, it is essential to understand what the company is working with today. Most marketing teams rush into composable transformations without properly auditing their existing martech stack, leading to costly integration surprises and extended timelines.

The reality? The current technology landscape holds both hidden opportunities and lurking obstacles. A systematic audit reveals integration points to leverage, data silos that need addressing, and workflow dependencies that affect a migration strategy.

Start with the content architecture

Begin by mapping every content source across the organization—document where product information lives, how campaign assets are stored, and which systems house customer data. Teams will likely discover content scattered across multiple CMSs, with different teams managing similar information in isolated systems.

Pay particular attention to content that appears in multiple places. If product descriptions exist in the CMS and PIM systems, a prime candidate for consolidation through composable architecture has been identified. These duplications often signal workflow inefficiencies that composable systems can eliminate.

Evaluate the current integration landscape

Next, examine how systems currently communicate. Document every API connection, data sync, and manual export process the team relies on. Many organizations discover that departments are spending substantial development resources on maintaining custom integrations between systems that were not designed to work together.

Look for patterns in integration challenges. If teams are constantly waiting for developer resources to connect marketing tools with customer data, a clear pain point that composable architecture addresses has been identified. The most successful composable transformations prioritize solving these existing integration bottlenecks.

Assess team workflows and dependencies

Understanding how teams work reveals crucial transformation requirements. Shadow content creators, campaign managers, and digital experience teams for a week. Document every system they touch, every approval process they navigate, and every developer request they submit.

This exercise often uncovers workflow dependencies that are not visible in system documentation. For example, one might discover that the social media team manually exports data from three different systems to create campaign reports or that content authors are unable to preview experiences because they lack access to customer data.

Identify performance and scalability constraints

Examine current systems' performance limitations. Document page load times, content publishing delays, and system downtime patterns. Understanding these constraints helps digital leaders articulate the business value of composable transformation to stakeholders who care about measurable outcomes.

Be sure not to overlook scalability challenges. If the current CMS struggles during traffic spikes or the personalization engine is unable to handle real-time data processing, these limitations directly impact revenue and customer experience.

Map data flow and governance

Trace how customer data moves through the organization. Understanding data lineage becomes critical when connecting multiple best-of-breed systems in a composable architecture. Know definitively where customer preferences are stored, how behavioral data flows between systems, and which teams own different data sets.

Document all data governance requirements, including compliance obligations and security protocols. Composable architecture offers enhanced security through distributed systems; however, teams must understand the current governance model to design appropriate controls.

Create a transformation roadmap

Once the audit is complete, a realistic transformation roadmap can be built. Prioritize integrations that solve immediate pain points while supporting long-term composable goals. Consider starting with content management since unified content operations often deliver quick wins that build stakeholder confidence.

Plan for phased implementation versus a complete system replacement. The audit will have revealed which systems should remain in place initially and which require immediate attention. This approach reduces transformation risk while delivering incremental value.

Building stakeholder buy-in

Use the audit findings to build compelling business cases for composable transformation. When leaders can demonstrate specific workflow inefficiencies, quantify integration costs, and project time savings, stakeholders understand transformation value beyond theoretical benefits.

The audit becomes the foundation for realistic timeline estimates and budget planning. Decision-makers appreciate transformation roadmaps grounded in current-state reality rather than vendor promises.

The composable future requires understanding the composable starting point. A thorough tech stack audit transforms a marketing technology transformation from overwhelming change into strategic evolution, ensuring your composable journey delivers the business outcomes you need.

Learn more about an incremental shift to composability over a 30-minute conversation with our team.

FAQs

Auditing ensures organizations understand their existing systems, integrations, workflows, and performance constraints before committing to a composable architecture. Without this step, companies risk costly surprises such as integration bottlenecks, duplicated content, and extended timelines for migration.