Uniform blog/How AI is helping enterprise marketers scale omnichannel experience creation
adam conn
Adam Conn
Posted on Nov 15, 2023

4 min read

How AI is helping enterprise marketers scale omnichannel experience creation

Artificial intelligence (AI) is everywhere, from smart speakers that act as virtual home assistants to retail chatbots that help us discover and purchase products. Not surprisingly, brands are undergoing their own revolution as they adopt generative AI to further automate and reinvent how digital teams build omnichannel experiences
To unleash AI’s full potential, enterprise marketers need a visual workspace that enables them to work faster and launch campaigns that adapt to volatile markets and customer demands. 
Below, we dive into how the right visual tools, combined with generative AI, can be a powerful addition to your marketing toolkit and push digital teams to work faster—and smarter—than ever. 
But first …

How does generative AI work?

Unlike traditional AI (think Amazon Alexa or recommendation engines on Netflix), which is trained to follow specific rules and algorithms, generative AI is programmed to learn from basic instructions and make new decisions and predictions based on that data. 
Language-based models like ChatGPT and Stable Diffusion have exploded in popularity due to their ability to produce text, images, code, video, and audio based on simple prompts. Using generative AI, creative tasks that normally take a human user several hours or days to finish can be generated in mere seconds.  
Here are three ways generative AI enhances and accelerates the omnichannel experience management process, from content creation to content deployment.  

1. AI lets marketers create quality content faster 

Marketers flourish in creative environments. Yet, creating high-quality content in different formats and for various sites is often time-consuming and costly. When marketers are forced to submit support tickets and rely on engineers to get their content live, it causes delays and friction throughout the digital production process. 
Generative AI systems help marketers create content that’s not only consistent and brand-compliant, but also restores marketing autonomy in experience creation and delivery. Within minutes, you can use generative AI to quickly transform content from one or multiple authors into a draft email, blog post, or press release. 
Since you can train language-based models to write and sound like your brand, generative AI ensures your content aligns with editorial guidelines and campaign messaging. Plus, the visual workspace is AI-agnostic, which frees you to use the AI tools you prefer—all inside an intuitive visual interface.

2. AI accelerates the digital production process  

Launching your experiences at speed and scale becomes increasingly difficult when more systems are added over time and content is siloed across the organization. 
For example, building a basic landing page could require toggling between several tools and tabs, as well as copying and pasting changes from one system to the next. Likewise, your workload increases substantially if you need to replicate that same content across dozens or even hundreds of pages. 
In contrast, the visual workspace doesn’t just centralize access to the content and data behind your omnichannel experiences. It embeds access to generative AI tools for on-platform creation through this single visual interface. Furthermore, you can reuse this existing and generated content across multiple pages and experiences, with the freedom to iterate and individualize each instance without delaying production or publication.
By connecting the full range of your organization’s content and software to a visual workspace, you’re powering every tool you use there with AI capabilities. 

3. AI empowers marketers to do more with less

It’s one thing to execute an omnichannel strategy for one website or a small audience; how enterprises must scale and optimize an experience across numerous channels and regional markets requires a complexity very few monoliths or composable frontends can handle. 
Given generative AI is predicted to automate work activities that comprise 60 to 70 percent of employees’ time, no wonder brands are keen to explore how the technology can further streamline their digital workflows and support creative teams. 
Integrating your preferred generative AI tools into a visual workspace is a game-changer for marketers who need days or weeks (or budget) to build omnichannel campaigns and meet tight deadlines. Instead of creating copy and graphics from scratch, the visual workspace frees you to edit and fine-tune AI-generated content in one multifunctional, brand-aligned palette, using existing content as your source material. 
This frees up more time to brainstorm new ideas and topics, focus on executing lightning-fast experiences, and delight the customers you want to reach. 

Turbocharge AI-driven experiences with the Uniform Visual Workspace

The visual workspace is tech agnostic; so you’re only integrating the tech and tools you prefer. This goes for generative AI tools as well. 
The true power in integrating AI into the visual workspace is that this generative functionality is extended to every tool in the visual workspace. You are accelerating your digital production by powering your existing best-of-breed technologies with AI-assisted content creation and management in a controlled, secure environment. You are enabled to build and scale personalized experiences with clicks instead of code and devote your resources to the priorities that matter most. 
The Uniform Visual Workspace is the industry’s first front-end experience solution powering every tool in the digital marketer’s creation palette with generative AI capabilities. Request a demo today to learn how a visual workspace powered by generative AI helps you launch amazing omnichannel experiences.