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Uniform blog/Why digital teams play a critical role in your DXP implementation
Why digital teams play a critical role in your DXP implementation
Why digital teams play a critical role in your DXP implementation
Digital teams are key players in the success of your digital experience platform (DXP) implementation.
While technology limitations might be partly to blame for why implementations fail, your team’s organizational structure and bandwidth can determine whether a modern solution, such as a composable DXP, keeps your digital experience production processes and technology stack running smoothly.
This article examines the telltale signs of misalignment between stakeholders and technology and why modern solutions like a composable DXP can help you launch a successful digital transformation project.
Identify bandwidth issues early
Many implementations start as ambitious DXP projects but stall after deployment. This could be due to various reasons, from scope creep to frustrated business users.
If you want your composable implementation to succeed, it’s critical to adapt stakeholders’ needs, skills, and capacity to the underlying technology. Otherwise, campaigns launch late, and digital experiences suffer.
Bandwidth limitations also impact operations, slowing your speed to market and ability to deliver exceptional customer experiences that drive retention and sales.
Below are warning signs that your team might lack the capacity to leverage the advantages of a composable DXP implementation fully:
- Engineering spends most of their time maintaining custom code instead of focusing on innovation.
- Old technology projects are half-implemented, leaving little or no time for implementing new ones.
- Simple updates, such as campaign changes and website publishing, take longer than expected.
- Third-party vendors handle routine tasks to help maintain your technology stack.
If you regularly need agency support for standard platform management, especially for CMS-based or composable adjacent DXPs that rely on custom code and have limited integration options, you will likely need external help to roll out your implementation.
Moreover, retraining teams can further drain team resources, hinder user adoption, and extend deployment times for digital teams that are already stretched thin.
Assess where digital teams need support
Look closely at what works well within your current tech stack, including features that appeal to business and technical users. Implementing a modern, composable DXP requires planning and an in-depth assessment of what makes a successful rollout versus a stressful one.
Here’s how to ensure you have a clear understanding of your users’ needs:
- Track hours. Log your team’s tasks to pinpoint which activities, including regular maintenance and random quick fixes, take up most of the workday.
- Double the vendor's time estimates. Be conservative when allocating staff resources for ongoing system maintenance.
- Map skills against requirements. Does your team have experience building personalization rules or configuring content workflows? If not, build in time and budget for retraining teams and enlisting expert help.
- Create an 18-month calendar. Plot your major marketing campaigns against implementation phases and identify resource conflicts. It’s better to know during the beginning phases before you're halfway through implementation.
What initially appears as a straightforward implementation might require more hours than your team has available. Instead, assess your team’s bandwidth and adjust your approach as needed. You’ll find that doing both will enable you to balance new capabilities with the needs and challenges of stakeholders.
Adopt an iterative approach
A multisource solution like Uniform enables you to refine your tech stack incrementally, giving digital teams time to adopt tools that help them meet business and customer demands.
Here’s how an iterative approach for implementing a modern DXP boosts your chances of delivering tangible business outcomes:
- Focus on high-impact use cases first. Instead of attempting a complete replatforming, identify and focus on your highest-value opportunities. Product recommendations, simplified checkout flows, and targeted landing pages often deliver quick wins while building team confidence.
- Allot for ongoing implementation support. If you're committed to going composable, include funding for third-party help and, if necessary, new hires throughout the implementation process.
- Extend your project timeline. Implementation schedules should reflect your team's existing responsibilities rather than vendor-recommended timelines. Better to set realistic expectations than miss deadlines and frustrate stakeholders.
Modern DXP approaches let you add capabilities incrementally as your bandwidth allows, rather than implementing everything simultaneously, enabling you to deliver value sooner. As a result, your composable solution empowers digital teams rather than overwhelms them, alleviating implementation pressure for your organization.
Uniform adapts to your team’s capacity
The most effective DXP projects start with in-depth assessments and aligning technology decisions with team capacity instead of team silos. Additionally, the success of your initiative depends as much on human bandwidth and considering the needs of digital teams as on technological capability.
Download the DXP Playbook for a guide on how Uniform’s lightweight orchestration helps brands and digital teams succeed in composable implementations.
Ready to see Uniform in action? Schedule a demo with one of our team members.
Uniform Recognized as a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
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