What is agentic AI in marketing?

Agentic AI is an advanced AI approach that works alongside marketing teams to support all Digital Experience Platform (DXP) functions. Unlike generative AI tools that only produce content, agentic AI can analyze performance data, recommend optimizations, implement personalized A/B tests, and update SEO and localization parameters, making it an active team member rather than a passive tool.

How do AI and composability improve migration speed and efficiency?

AI automates manual tasks, reduces errors, and accelerates front-end and backend migration work. Combined with a composable DXP approach, brands can minimize upfront investment, deliver incremental value, and handle content extraction, transformation, and loading faster and more accurately.

What does embedding AI in marketing workflows mean?

Embedded AI refers to AI tools and agents integrated directly within marketing technology stacks and day-to-day workflows, functioning as specialized team members that assist in tasks like optimization, analysis, and personalization. Unlike standalone AI assistants, these embedded solutions operate within unified workspaces, allowing marketers to access AI capabilities without leaving their primary environment.

Uniform blog/Why Uniform’s agentic AI stands apart

Why Uniform’s agentic AI stands apart

Turner SatoPosted on May 12, 2025

4 min read

Why Uniform’s agentic AI stands apart

TL;DR

Uniform’s agentic AI, Scout, fundamentally redefines what a digital experience platform can achieve. Unlike traditional reactive AI tools, Scout acts as a virtual team member, enabling faster, more effective campaign optimization through integrated SEO, CRO, and multi-source automation. The key takeaway: Uniform’s AI agent delivers actionable results across the entire marketing workflow, empowering teams to build smarter, more personalized experiences at scale.

Artificial intelligence (AI), particularly agentic AI, is reverberating across industries and transforming how brands and digital teams build personalized experiences.

Much like composability, many digital experience platforms (DXPs) quickly claim agentic AI capabilities. However, a closer look at their technology reveals features that lean closer to generative AI. Unlike agentic AI, these AI tools are singularly focused, reactive, and based on learned patterns.

In Uniform, you have AI agent Scout–a virtual team member who can help you accomplish a wide range of marketing tasks sooner than it would take to perform them manually or with an independent AI tool.

We’ll examine three key areas where a true AI agent stands apart from other DXPs and enables you to deliver faster, better, and more optimized campaigns.

SEO and Conversion Rate Optimization (CRO)

For time-strapped marketers who need to launch campaigns quickly, Scout offers 24/7 support and guidance in areas ranging from keyword research to A/B testing to audience targeting.

In the visual workspace, Scout ensures your experience is SEO-ready for audiences you’re trying to reach and search engines where you want to rank highly. You can also ask him to:

Review your webpage for issues impacting your SEO score or rankings on search engines.
Suggest keywords and other SEO improvements for page elements such as a title or header.
Implement SEO changes (if granted permission) instantly while you work in the visual workspace, the centralized marketing platform where you build digital experiences.

To help you turn web visitors into customers, Uniform AI agent Scout assists with:

Developing strategies to increase webpage traffic, user engagement, and other site metrics.
A/B testing and personalizing experiences based on site visitor data.
Creating page variants for different audiences using Uniform’s components and integrated systems.

Scout can aid you in every aspect of experience building and optimization at a fraction of the cost of hiring external consultants.

Far from being reactive chatbots, the Uniform AI agent is integrated and universally adept. It works alongside you in the visual workspace, able to identify opportunities, propose recommendations, and help you author content within your digital experience production workflows.

Agent extensibility

In addition to expanding your digital team’s bandwidth, Scout’s capabilities can be extended to access content and data outside of Uniform.

Plus, Uniform’s extensibility works as a two-way communication protocol: Scout pulls multisource data into the visual work and can also update content like page titles in connected systems like legacy DXPs.

In a composable DXP like Uniform, you work in one virtual environment that provides unified access to all connected systems. No-code integrations, combined with Uniform’s tech-agnostic capabilities, enables Scout to work seamlessly across your entire technology stack regardless of the source or vendor.

In addition to being aware of brand and governance rules, Scout also offers real-time data for deliver actionable insights with minimal code and setup.

Inter-agent communication

While Scout is specialists in SEO and CRO who can leverage content and data from anywhere to maximize the ROI of Uniform’s components and integrated systems, he also functions as a helpful teammate who can point you in the right direction for accurate information. Studies show that workers who view AI as team members are far more productive than workers who only see AI as a tool.

In the case of Scout, Uniform's AI agent can assist any query and request regardless of the type of content or page its on.

Like building a multisource experience, you don’t need to switch tabs to kick off your request with Scout. The agent works throughout the visual workspace, therefore across your projects and locals.

Not all composable DXPs are equal

Scout is leading the newest wave of artificial intelligence, working as a 24/7 colleague who can take action however you need to boost your productivity and reduce your workload.

The Uniform composable DXP offers agentic AI capabilities that are integrated with your workspace, aware of brand and governance rules, available across every page, component, and element, and purpose-built to maximize revenue efforts while saving you valuable time and helping you get to market faster.

Want to learn more about the Uniform AI agent? Request a demo today to explore how Scout and Sage can help you optimize digital experiences so they rank higher and convert.

FAQs

Uniform provides advanced AI tools, including agentic AI agents and composable generative AI solutions, to enhance digital experiences, optimize SEO/CRO, and manage translations effectively. Uniform offers 24/7 support and integration with leading AI and translation services.