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Uniform blog/Why Uniform’s agentic AI stands apart
Why Uniform’s agentic AI stands apart
Why Uniform’s agentic AI stands apart
Artificial intelligence (AI), particularly agentic AI, is reverberating across industries and transforming how brands and digital teams build personalized experiences.
Much like composability, many digital experience platforms (DXPs) quickly claim agentic AI capabilities. However, a closer look at their technology reveals features that lean closer to generative AI. Unlike agentic AI, these AI tools are non-autonomous, reactive, and based on learned patterns.
In Uniform, you have AI agents Scout and Sage–virtual team members who can help you accomplish a wide range of marketing tasks sooner than it would take to perform them manually or independently.
We’ll examine three key areas where Uniform AI agents stand apart from other DXPs and how they enable you to deliver faster, better, and more optimized campaigns.
SEO and Conversion Rate Optimization (CRO)
For time-strapped marketers who need to launch campaigns quickly, Uniform AI agents Scout and Sage offer 24/7 support and guidance in areas ranging from keyword research to A/B testing to audience targeting.
In the visual workspace, Sage ensures your experience is SEO-ready for audiences you’re trying to reach and search engines where you want to rank highly. You can also ask Sage to:
- Review your webpage for issues impacting your SEO score or rankings on search engines.
- Suggest keywords and other SEO improvements for page elements such as a title or header.
- Implement SEO changes (if granted permission) instantly while you work in the visual workspace, the centralized marketing platform where you build digital experiences.
To help you turn web visitors into customers, Uniform AI agent Scout assists with:
- Developing strategies to increase webpage traffic, user engagement, and other site metrics.
- A/B testing and personalizing experiences based on site visitor data.
- Creating page variants for different audiences using Uniform’s components and integrated systems.
Scout and Sage can aid you in every aspect of experience building and optimization at a fraction of the cost of hiring external consultants.
Far from being reactive chatbots, Uniform AI agents are proactive and autonomous. They work alongside you in the visual workspace, identifying opportunities, proposing recommendations, and helping you author content within your digital experience production workflows.
Agent extensibility
In addition to expanding your digital team’s bandwidth, Scout and Sage’s capabilities can be extended to access content and data outside of Uniform.
Plus, Uniform’s extensibility works as a two-way communication protocol: Scout and Sag only pull multisource data into the visual work and also update content like page titles in connected systems like legacy DXPs.
In a composable DXP like Uniform, you work in one virtual environment that provides unified access to all connected systems. No-code integrations, combined with Uniform’s tech-agnostic capabilities, enable agents like Scout and Sage to work seamlessly across your entire technology stack regardless of the source or vendor.
Aside from being autonomous (a key feature that separates Uniform AI agents from DXP co-pilots and assistants), Scout and Sage also use real-time data across your connected systems to deliver actionable insights with minimal code and setup.
Inter-agent communication
You already know that Scout and Sage are specialists in SEO and CRO. They can leverage content and data from anywhere to maximize the ROI of Uniform’s components and integrated systems.
They also function as helpful teammates who can point you in the right direction for accurate information. Studies show that workers who view AI as team members are far more productive than workers who only see AI as a tool.
In the case of Scout and Sage, Uniform AI agents can share with each other depending on your query and request.
Imagine chatting with Sage, Uniform’s SEO wiz, about a landing page you built for a marketing campaign. Your conversation might go something like this:
- You: I noticed this landing page's bounce rate is high. Can you analyze my analytics data and let me know what I should do to lower it?
- Sage: I’m not the CRO expert. But you can ask Scout to help you with this request.
Like building a multisource experience, you don’t need to switch tabs to kick off your request with Scout. The agent hand-off happens inside the visual workspace, and you’re directed to a new chat with Scout within seconds.
Not all composable DXPs are equal
Scout and Sage are the newest wave of artificial intelligence, working as 24/7 colleagues who take action, boost productivity, and reduce your workload.
Uniform’s composable DXP offers agentic AI capabilities that are proactive, autonomous, and purpose-built to maximize your SEO and CRO efforts, saving you valuable time and helping you get to market faster.
Want to learn more about Uniform AI agents? Request a demo today to explore how Scout and Sage can help you optimize digital experiences so they rank higher and convert.
Uniform Recognized as a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
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