Digital asset management (DAM) systems: a comprehensive primer
- Purchasing the DAM license by license accords you more control.
- Built behind preexisting firewalls, on-premise DAMs are much more secure.
- Since your team is responsible for implementing the DAM, it’s customizable.
- Hosting the DAM on your own servers makes its contents constantly available—even in the event of a natural disaster or interruption of the internet connection.
- Your team must troubleshoot issues that might arise.
- Your IT team must implement the DAM and its security protocols, if any.
- The DAM is available only when you’re on site and restricted to the devices on which it’s installed, rendering collaboration with external vendors and clients a challenge.
- Implementation is more costly due to the need for server storage in addition to ongoing server maintenance and updates.
- Besides a server and the DAM software, launching the DAM requires peripherals like firewalls, backups, and IT services, hence a higher setup cost.
- Cloud DAMs are ready for use from Day One, the only “implementation” necessary being onboarding and training.
- Cloud DAMs cost less than on-premise ones. You can also add, reduce, or cancel them any time.
- Cloud DAMs come with built-in security and the capability to control file-access privileges.
- The provider handles bug fixes and software updates, which do not require the purchase of a new license.
- Anyone with an internet connection and access permission can get in the cloud DAM.
- As out-of-the-box solutions, cloud DAMs offer minimal opportunity for customization.
- Operations depend on the internet. If it’s down, it’s on your IT team to restore the connection pronto.
- Costs might rise as your team grows.
- Since cloud DAMs are accessed through the internet, they are susceptible to breaches and cyber attacks. Teams must exercise extreme caution with shared data and login credentials.
- Since you rely on the provider for troubleshooting, your DAM experience depends solely on the host platform’s ability to communicate and resolve technical issues.
- Of all DAMs, hybrid ones offer the highest level of customization.
- Hybrid DAMs is the answer for organizations bent on balancing the control extended by on-premise DAMs and the accessibility by cloud ones. For example, you can store sensitive assets like patent information on premise and distribute market-ready materials through the cloud.
- Smooth collaboration among marketing, development, creative, and other teams.
- An efficient publishing process that automates the creation of multiple versions of media files.
- Customizable and personalizable content that enhances the user experience (UX).
- Extensible support of APIs, which can integrate with CMS, product information management (PIM) systems, and other project-management platforms.
- High performance and streamlined scaling due to the single-cloud architecture.
- Does the DAM support scalable storage?
- How does the DAM integrate with other systems? If APIs come with the DAM, are they extensible and integratable with complex CMSes and PIM systems?
- What level of support does the vendor provide?
- How is the UX? Can I “test drive” it before buying?
- On premise, a localized architecture available to only the devices on which the DAM has been installed.
- Cloud based, a DAM that leverages cloud technology to support remote work and advance collaboration.
- Hybrid, a custom combination of on-premise and cloud-based DAMs that’s an excellent choice for organizations with unique DAM requirements.