Uniform personalizes and tests any experience at the edge on any CDN: decisions in under 50 milliseconds, no flicker, no third-party script tax. Start with the data every visitor brings on their first visit, and deepen to full 1:1 as you learn more.
Setting a personalization criterion on a single component in the visual workspace: choose who it is for, pick the variant they see, publish.
You pick the component, choose the outcome, and enable personalization visually. It adapts to each audience while everything around it stays the same, and every variant reports its own effect on conversion.
Example of three audiences, one page, one personalized component.
The same page is shown for three audiences. Culture explorers, adventure seekers, and relaxation seekers each get a hero version written for them, and the featured destinations, travel with purpose, and travel stories components are identical across all three because only the hero component changes for personalization.
"Traditional platforms scale with headcount. Agentic platforms scale with compute."
Every platform now ships an assistant that suggests a variant. However, Scout is an agent. It reads your setup, builds the strategy from your data, then does the work, with your team approving what ships.
Scout reads your compositions, components, audiences, signals, and live insights, so its recommendations start from your reality, not a template.
A prioritized personalization plan grounded in your audience data: which segments, which pages, which experiences, in what order, and why. The work of a CRO consultant's first month, available on request.
Scout configures the signals and enrichments, enables personalization on the components, and generates the personalized variants, staging everything for review. Not a to-do list: the done work.
Scout watches uplift and significance, proposes promoting winners and retiring losers, along with new personalization tactics. Humans approve what ships, always.
The four steps run as a loop: Scout audits the setup, proposes a prioritized strategy, executes and stages the work for approval, then measures uplift and feeds what it learns back into the next audit.
Strategy, setup, variants, and optimization: one agent, your approval.
Personalization scales further with compute.
Pick the one that aligns with your next campaign, ship it, then add the next rung.
Connect content to the inbound campaign that sent the visitor, so the promise on the ad survives the click on every page visited.
Tag your content once, then surface what a visitor's reading history says is relevant to them next.
Localize offers, branches, pricing, and language to where the visitor actually is, from the first paint from city to region to country.
React to a real-time action, such as interest in booking an appointment, while the visitor is still on the page.
Bring the target account list and personalize the experience for the companies your sales team is talking to.
The questions that come up in every first meeting about edge-side personalization, stack fit, anonymous visitors, and privacy.
Edge-side personalization means the personalization decision happens on the CDN edge before the page renders, so visitors receive the personalized version immediately: no client-side swap, no flicker, and no performance penalty. Uniform executes these decisions in milliseconds on your CDN.
Yes. Uniform personalizes experiences composed from any source, including content in your existing CMS, and delivers decisions on your current CDN, without replatforming anything. SDKs cover the mainstream front-end frameworks, including React, Next.js, Svelte, Vue, Astro, and Angular, and decisions run on edges such as Akamai, Cloudflare, Vercel, and Netlify.
Yes. Every first visit carries usable context: location, device, campaign, and time, all available on load at the edge. Uniform personalizes from that first anonymous paint, then deepens automatically as behavior reveals interest and intent, and connects CDP attributes when visitors become known.
Uniform's personalization is first-party and consent-aware by design: no third-party scripts, decisions at the edge, and data use scoped to what your consent framework allows. Behavioral profiling runs on your own property's signals rather than cross-site tracking.
The first personalization typically ships in clicks, not sprints: pick a component, set a criterion such as location or campaign, and publish. VyStar grew personalized sessions from 4% to 82% within two months of starting, using location-based targeting as the entry point.
Uniform includes insights with the platform: a dashboard covering sessions, conversion, and uplift for every personalization and A/B test individually, plus audience segments and enrichment profiles built from real engagement. Every event also streams to your existing analytics, such as Google Analytics or Adobe Analytics, so results live where the business already reports.
Scout, Uniform's agent, audits your current setup, proposes a personalization strategy grounded in your audience data, then executes it by configuring signals, enabling personalization, and generating variants, with humans approving what ships. It then optimizes continuously against measured uplift. AI removes both the strategy gap and the variant-production bottleneck.
Want to see it running on your own site?
Book a demoLooking for A/B testing?
Personalization and experimentation run on the same platform and components, with one insights dashboard reporting uplift and significance for both.
Start personalizing for the first one today.
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