Whitepaper

The cost of marketing reliance on development resources

Relying on developers for marketing operations can cause inefficiency and financial strain. By adopting a composable digital experience platform, you can empower marketers, streamline processes, and improve both performance and agility. Discover how eliminating developer dependency can accelerate campaign launches, boost efficiency, and drive measurable business growth.


Key takeaways:

  • Heavy developer involvement in marketing slows down processes, causing lost revenue and inefficiency.
  • Dependency leads to manual workarounds, reduced productivity, and suboptimal campaign results.
  • Composable DXPs allow marketers to create and manage content independently, accelerating campaign launches and maintaining standards.
  • Visual tools and reusable components reduce the need for ongoing developer support.
  • Enhanced autonomy leads to faster execution, improved targeting, organizational agility, and better financial outcomes.


Download our comprehensive white paper for actionable strategies and real-world insights to empower your teams with the agility and independence they need to outperform the competition.