As an enterprise marketer, you rely on a few dedicated tools to build high-performing experiences in an omnichannel world. Yet, creating these experiences often requires multiple overlapping platforms, bridging disconnected storage systems, and adding lots of code on the backend to glue it together. Over <a href="https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research">40 percent</a> of enterprise marketers acknowledge that technology integration is a major challenge.Once the experience is built, it is published live blindly because their experience-building tools lack the functionality to preview the creation prior. This results in additional cycles played out live as the digit team collectively works to get it right.With so many obstacles along the digital production process, launching and scaling effective campaigns rarely comes at the speed the market demands.And it all begins with marketers, who are visual creators by nature. They are accustomed to
working in visual mediums, experimenting and perfecting before any content sees the light of day.To overcome these technical and workflow challenges to launch key engagements at lightning speed, marketing teams need to adopt a modern, visual-first workspace that offers native tools and access to content data company-wide.Here are three reasons why a visual tool is critical to empower digital teams and win customers with unforgettable brand experiences.<h2>Visual tools help marketers achieve speed to market</h2>When it comes to converting quality leads and revealing new opportunities, speed is key.
<a href="https://www.mckinsey.com/industries/retail/our-insights/retails-need-for-speed-unlocking-value-in-omnichannel-delivery">Research</a> shows that a fast <a href="https://uniform.dev/blogs/composable-architecture/which-digital-experience-architecture-is-right-for-your-business">omnichannel experience</a> is crucial for keeping pace with industry
competitors and customers’ desire for instant gratification.For most enterprises there is friction along the path to market. Perhaps your team is stuck with <a href="https://uniform.dev/blogs/composable-architecture/mach-versus-monolithic-suites">rigid, outdated solutions</a> that can no longer keep up with rapidly changing customer demands.Or, they are overwhelmed by the complexity of backend systems and require developer
support–delaying all projects as resources are shifted to support the website.Visual-first technology will help you work faster by enabling you to:<ul><li>Speed the launch of campaigns by removing code from production workflows.</li><li>Freely create and experiment within defined brand guidelines.</li><li>Have the bandwidth to focus on delivering quickly, meeting deadlines, and keeping the
brand competitive.</li></ul>Intuitive visual platforms unlock your creativity and potential, enabling you to keep projects on track, ensure cross-channel channel consistency, and respond to market demands.<h2>Visual tools can unify access to content and data across the enterprise</h2>Enterprise teams are wasting valuable time chasing down content that is scattered and siloed across multiple storage systems. A frustrating loss of time when your brand needs speed to be competitive.What if your workspace gave you direct access to the full range of your organization&#39;s content? Instead of logging into multiple systems, worsening the problem by downloading and duplicating files, you are able to visually compose experiences inside an interface where content from anywhere is a click away, regardless of where it is stored.The first <a href="https://uniform.dev/what-is-visual-workspace">visual workspace</a> to be released does just this. It gives you in-platform access to
decentralized data and content, helping you break down silos, save time, and stay focused at the heart of the digital production process.<h2>Visual tools support digital teams that must do more with less</h2>In the uncertainty of today’s market, digital teams grapple with tight budgets, less personnel, and spiking competition — all while creating experiences that break through the noise to meet ever-increasing sales goals. It’s no surprise you crave back-end cohesion, purpose-built tools, and speed-sensitive workflows.We marketers thrive in hands-on visual mediums that encourage experimentation. We need complete control of our brand’s look and feel. The new <a href="https://uniform.dev/what-is-visual-workspace">visual workspace</a> offers both: designing experiences with brand-ready components like building blocks, while previewing the results in real time.With the right tool, you gain more autonomy over campaign creation and publishing. That, in turn, frees developers from writing code for marketing efforts, giving you the space to do what you do best: create personalized, data-driven experiences that go live without technical support.<h2>The benefits of a visual workspace are within reach</h2>Having the right visual tools in place is a win-win situation for marketing teams, IT, and the
enterprise as a whole. A centralized workspace will help you reach your corporate goals,
accelerate brand engagement, and be proactive instead of reactive to changing customer
expectations.<a href="https://uniform.dev/demo">Schedule a free demo</a> now to explore Uniform’s visual tools and discover how to optimize your martech stack.

Why visual tools are essential for enterprise marketers

To attract and retain customers and support its brands, a century-old, fortune 1000 mutual insurance company relies on a robust online presence built with Sitecore’s digital experience platform (DXP), complete with internal and external websites in multiple languages. However, since a few years ago, page loads had become sluggish, and upgrades were difficult to implement.Not only that, the sites’ Lighthouse scores ranged between 30s to 60s only, a far cry from the company’s goal of 90s. That led to a “poor” grade for Page Experience in the Search Console and fewer organic search impressions and clicks.As a first step to improve performance, the company evaluated the feasibility of adopting Jamstack, but such a move would have required a laborious and long-drawn-out revamp of all the sites. <a href="https://uniform.dev/blogs/sitecore/sitecore-migration">Transitioning away from the Sitecore</a> platform appeared to be the only viable alternative, and Uniform entered the picture.<blockquote>Read the full <a href="https://res.cloudinary.com/uniformdev/image/upload/marketing/partner_marketing/case_study/CaseStudy_Anon_Insurance.pdf">case study</a>.</blockquote><h2>Evaluation of Uniform</h2>It turned out that, since the insurance company had partnered with Uniform before to optimize the Sitecore implementation, a foundation of trust and camaraderie was already in place. As a start, to gain a thorough understanding of the Uniform stack and the tools available for use, the web team undertook a thorough proof of concept with the Uniform <a href="https://uniform.dev/what-is-digital-experience-composition">Digital Experience Composition Platform (DXCP)</a> and a few content management system (CMS) vendors. Assured that Uniform was the right choice, the team solicited and won approval from the company’s leadership for migration.“Beyond sharing the advantages of Uniform, we explained the ongoing challenges of the Sitecore platform. Just making updates—like a shift to a new search engine—had become very time-consuming,” says the software development manager responsible for the sites. “We needed to switch from Sitecore, and it was clear that Uniform would be the right choice.”<h2>A smooth and speedy transition</h2>After signing up with Uniform, the web team proceeded to reconstruct its entire technology stack, selecting best-of-breed components, picking Next.js as their favorite front end, and putting plans in place to leverage Uniform’s personalization features and deliver through the Amazon CloudFont content delivery network (CDN). In addition, the team picked Contentful as a CMS vendor, confident that Uniform could support any choice they made.Moving off of Sitecore sounded daunting at the outset. However, by migrating to Uniform in phases and focusing on smaller sites first, the web team was able to quickly launch its first replatformed site in about four months and spun up a second small site only two months later, speeding up deployments right away. The goal was to be completely off Sitecore in two years.Also, thanks to the phased approach, the team gained hands-on experience on a more controlled basis while learning new technologies and new ways of using the existing ones, such as Akamai, and integrated S3 and CloudFront.Furthermore, Uniform’s modern, flexible architecture made it a cakewalk to pivot to new tools. For example, the team used to do a lot of A/B testing with Google Optimize, which Google shut down later on. To everyone’s relief, Uniform can facilitate that testing, which could proceed with no interruptions.<h2>Many substantial gains</h2>Among the many gains the insurance company realized after migrating to Uniform are three major ones:<ul><li>Higher Lighthouse scores. Postmigration, the insurance company’s Lighthouse scores surged to the 90s, a huge gain that signified much faster and more compelling experiences for customers.</li><li>Simpler workflows and significant time savings. Because Uniform offers a visual workspace for blending content, data, and technology from anywhere, the process of building and managing websites is much simpler and easier. Also, by leveraging Contentful’s excellent multilanguage features, marketers no longer need to rebuild individual pages to support multiple languages, saving weeks of translation work.</li><li>More flexibility and freedom. The insurance company is no longer locked in to a particular set of architectural components, as was the case before with Sitecore. Instead, the composability of Uniform <a href="https://uniform.dev/what-is-digital-experience-composition">Digital Experience Composition Platform (DXCP)</a>-composition clears the way to choosing best-of-need components. Now and in the future, the web team can remove or swap out components with ease.</li></ul><h2>A successful and gratifying partnership</h2>The web team attributes the success of the migration to the excellent support from Uniform. To quote the software development manager again, “The best thing about Uniform is the people, who have shown great flexibility, vigilantly integrated our feedback, and worked hard to ensure everyone’s success.” Such appreciation epitomizes a win-win for all.[![Insurance company case study](https://res.cloudinary.com/uniformdev/image/upload/w_400,c_fill,f_auto,q_auto/marketing/partner_marketing/case_study/CaseStudy_Anon_Insurance.png)](https://res.cloudinary.com/uniformdev/image/upload/marketing/partner_marketing/case_study/CaseStudy_Anon_Insurance.pdf)

Insurance company boosts website performance and gains startup-like agility with Uniform

On Sept. 27th, we launched our third, more significant release of ‘23, which changes how fast launching omnichannel experiences can be.Creating digital experiences hasn’t been equally beneficial for marketers and developers; if you go full MACH/headless, marketers are left with developer tickets to complete their daily jobs. If you are all in on larger DXP suites, your developers check the job postings daily.In the emerging composable world, digital experience architecture allows you to connect your omnichannel experience technologies with the front-end of choice and gain the most flexibility in selecting technologies. The experiences are performant for the best possible speed score.Going composable often means glue-coding all the connections between the technologies and the front end. Some start gluing from the get-go, and other projects start with an agency accelerator that provides ready-to-go glue-code to get you started being locked into their engineering team, good for their services revenue, over time, bad for your agility.We are eliminating the need for custom glue-code and bespoke agency accelerators.We are releasing several innovations that let your marketers and developers get their jobs faster and with greater agility.<h2>Introducing the visual workspace</h2>Your digital team needs the autonomy to create great omnichannel experiences themselves.Marketers have always worked visually to create compelling experiences. They don’t need yet another API and a developer backlog task; they need a <a href="https://uniform.dev/what-is-visual-workspace">visual workspace</a>.The visual workspace allows them to assemble the right experience for the right audience.Content, data, and context meet visual editing and orchestration in the visual workspace.Building an experience can start with an idea, then connect the pieces that make it engaging:<ul><li>Content, wherever it lives.</li><li>Data to enhance the experience.</li><li>Context, to make it more personal.</li></ul>…and deliver this experience at the right time to grow conversions and revenue. To make the visual workspace powerful and easy to get the jobs done, even the hard ones, we are expanding the capabilities of Uniform across several key pillars.<h2>Uniform Content</h2>Uniform Content brings your content to the Visual Workspace for marketers to build experiences with, regardless of where it is stored.Unite all of your content from systems across the enterprise in this model, all in clicks with no code needed.<h2>Dynamic pages and tokens</h2>Visually managing the experience for a single page, like the home page or a landing page, is easy. Managing the experience for dynamic pages, such as product detail pages, blogs, and articles, is complex and often done through developer-controlled templates.With dynamic pages, visually managing those pages becomes easy for your digital team; they can create the right visual experience and use our dynamic tokens to connect to any data source or unified content entries from Uniform Content to create a highly personalized engagement.<h2>Generative AI </h2>Since Uniform is built for composability and can connect to any technology, adding AI to our <a href="https://uniform.dev/what-is-visual-workspace">visual workspace</a> was a no-brainer. Where most technologies are looking to embed AI as more black-box usage, our approach is different. In Uniform, you can connect to any AI service you want to leverage. You can control the prompts to these services, blending context &amp; data from Uniform directly into the prompts.Prompts can be for generative copy, images, or optimizing existing copy. The prompts are then tied to the visual workspace, where your digital teams can utilize those prompts to create generative experiences faster. Truly limitless possibilities.<h2>Why is this a paradigm shift</h2>With these seismic innovations, we are enabling digital teams to:<ul><li>Create a new content type</li><li>Connect to any content and data source</li><li>Manage unified content entries</li><li>Bind to front-end components</li><li>Visually manage pages, app screens, etc.</li><li>Personalize every component based on connected data</li><li>Integrate the AI tools of your choice</li></ul>All this can now be achieved in clicks, with zero glue code needed to implement.How much faster would you be able to launch new omnichannel experiences?We would be happy to <a href="https://uniform.dev/demo">show you.</a>

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