Whitepaper

Atomic components

Most marketing teams rebuild experiences from scratch each time, treating each campaign uniquely, which requires custom development. 

The result: inconsistent brand experiences, inflated development costs, and campaign launches that take weeks.


Atomic components change this dynamic entirely by breaking digital experiences into fundamental building blocks. These components serve as reusable units that teams can replicate across channels, platforms, and campaigns instead of starting from zero each time.


Atomic components 101:

  1. Understanding atomic components
  2. How teams use atomic components
  3. The business impact of component reusability
  4. Begin the journey with an audit
  5. Avoiding common pitfalls
  6. Platform requirements for success
  7. The competitive advantage


Download this guide to discover how leading organizations embrace composability and atomic components to achieve marketing independence and campaign velocity that competitors can't match.