How Enterprise eCommerce can compete with ChatGPT

Ecommerce digital teams are increasingly being sidelined as ChatGPT delivers cross-brand product recommendations beyond a company’s direct control, eroding ownership of brand experience and loyalty.

While there is strong momentum to roll out AI-powered search, chat assistants, and personalized recommendations, most brands are struggling to execute because their product, content, and customer data is incomplete, inconsistent, and fragmented across silos.

This “data readiness” gap—a cold start problem—prevents AI solutions from delivering the modern shopping experiences customers expect, leaving LLMs to fill the void.

Industry leaders Xun Wang (Bloomreach) and Kerrigan Baron (MACH Alliance) join Uniform VP Andrew Kumar for an in-depth presentation on regaining the competitive ground lost to a growing GenAI reliance.

• Unify fragmented product data into a single, enriched, and actionable data model.
• Implement AI tools such as Uniform Scout AI and Bloomreach Clarity to speed time-to-market.
• Apply a layered framework—Systems of Record, Integration, Enrichment, and Engagement—to enable scalable, composable customer experiences.
• Launch in just one day: a fully branded, ChatGPT-style shopping assistant.

Watch now on demand →