Uniform blog/All you need to know about content modeling
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Posted on Jun 21, 2023

2 min read

All you need to know about content modeling

The fact that content is king (and also queen) holds especially true for digital experiences that rely on high-quality, compelling content to attract, engage, and convert consumers. Content modeling is a crucial yet often overlooked step during the migration and experience-creation process. By organizing and structuring omnichannel content, you can achieve your business goals, empower teams, and raise the scalability of your web project.
From content strategy to content pillars, below are seven Uniform publications on how to leverage content modeling.

What is content modeling? 

This post defines content modeling and describes the following:
  • The core benefits of content modeling and the ways in which it helps create, manage, and scale digital experiences. 
  • Content types and content attributes, the two key components of content modeling.
  • The procedure for developing content models.

The importance of a single source of truth

As a central player in the content-modeling process, a single source of truth (SSoT) unifies data sources and the underlying technologies of a composable architecture, ensuring accuracy and availability. As a result, an SSoT eliminates silos, fosters collaboration, and guarantees data consistency and reliability across your organization. 

Five tips for ensuring scalable content

Scalable content is critical for expanding your brand’s digital presence. Here are five tips for creating and repurposing digital assets effectively across channels and audiences along with suggestions on how to build and reuse scalable content, from defining target audiences to developing a content model that serves as an SSoT.

How to build a content model with examples

The benefits of an effective content model are well worth the time and effort it takes. This post recounts the importance of documenting content types and content attributes as well as their relationships. Also offered are real-world examples of how to build and use content models in a composable architecture. 

Creating an effective content strategy

To compete in the digital landscape, crafting human-centered content that resonates with audiences and boosts site traffic is essential. Here you learn the procedure for developing a content strategy based on structured and evergreen content, as well as the importance of establishing clear-cut key performance indicators and workflows to track progress. 

A complete guide to content pillars

Content pillars, which are in-depth content pieces organized by topics or themes, are instrumental in boosting site traffic and conversions. This post explains how content pillars fit within content modeling, how you can streamline content models with pillar strategies and create effective, sustainable, and scalable content pillars. 

Nine best practices for content modeling

This post chronicles nine best practices for creating content models. Among them are the involvement of the right stakeholders, the establishment of a transparent authoring process, and, in particular, the adoption of Uniform Digital Experience Composition Platform (DXCP).

For details on how Uniform DXCP can accelerate your content-modeling process, schedule a free demo with us.