Uniform blog/Evolution over revolution: Making composable work for your organization

Evolution over revolution: Making composable work for your organization

Andrew KumarPosted on Jul 21, 2025

4 min read

Evolution over revolution: Making composable work for your organization

The enterprise software landscape contains many "transformational" martech platforms that deliver technical capabilities but fail to achieve organizational adoption. As composable digital experience platforms (DXPs) gain momentum, an alarming pattern is emerging: organizations are gaining the modularity they want but losing the operational coherence they need.

Let's explore why most composable DXP initiatives struggle despite outstanding technology, and how forward-thinking enterprises navigate the complexity.

Why composability fails without organizational design

Industry analysts predict 70% of organizations will mandate composable DXP technology by 2026, but this masks a critical reality: technical composability doesn't automatically translate to organizational agility. The most common failure mode stems from gaps in human and process integration, not technology.

Marketing wanted freedom. Now they are hindered by endless tool choices. Development built their modular dream, then became full-time integration firefighters. Content teams are chasing assets across fragmented systems while brand consistency leaks at the seams of dozens of different platforms.

The composable advantage exists, but accessing it means solving three strategic challenges:

The coordination tax: Managing distributed systems can outweigh efficiency gains
The skills translation gap: Team capabilities do not easily adapt to new workflows
The governance fragmentation risk: Distributed systems can compromise quality and consistency

Orchestrating simplicity from complexity with Uniform

Most composable evaluations focus on APIs and connectors. The real question: how do teams orchestrate business processes across systems without creating chaos?

Uniform was built to answer that. As the original composable DXP, Uniform treats composability as an organizational challenge while technology serves as the enabler. Our Visual Workspace unifies content sources and simplifies workflows so business teams don't have to become systems integrators.

This clarity drives impact. Uniform earned Visionary status in the 2025 Gartner Magic Quadrant for DXPs by solving the orchestration problems that derail most implementations. TELUS succeeded by reducing cross-team dependencies and letting marketing work without worrying about APIs, not by wiring more systems together.

Strategies that drive adoption without replatforming

Long-term value from composable platforms typically follows a three-part strategy:

Layer 1: Preserve operational familiarity

TELUS maintained familiar workflows while upgrading backend systems, accelerating adoption and reducing change risk.

Layer 2: Implement progressive governance

Taxfix began with simple component reuse rules, then evolved into more advanced governance using Uniform's native testing and personalization tools.

Layer 3: Design for future flexibility

Life Extension avoided a costly replatform by using Uniform to modernize incrementally through swapping components over time via 70+ integrations and APIs.

TELUS' $1.1M lesson: Solve bottlenecks as well as code

Traditional ROI metrics focus on speed and efficiency; however, the most successful organizations measure deeper outcomes:

Organizational agility:

Time from idea to live campaign
Fewer cross-team dependencies
Ability to test and iterate without IT overhead

Strategic flexibility:

Speed of adapting new tech
Cost to maintain feature parity
Vendor independence to manage risk

TELUS gained $1.1 million in immediate ROI by eliminating bottlenecks that blocked responsiveness versus faster dev cycles. Developer time was redirected from maintenance to innovation.

Taxfix increased testing volume by 500% using Uniform's flicker-free A/B experimentation tools, boosting decision speed and delivery.

When to start: The maturity curve behind composable timing

A bigger question than which vendor to choose is when and how to begin

Enterprises often fear that delaying composable adoption creates future risk. Yet success depends on organizational maturity. Teams with strong content operations and governance can move fast. Others should focus first on readiness.

Uniform was built to support incremental adoption. Our Visual Workspace connects any source through CMSs, PIMs, and commerce catalogs without needing a complete front-end rebuild. This lowers risk and helps to develop the necessary skills for more advanced operations.

Uniform's customers succeed because they treat transformation as an organizational process beyond just a tech upgrade.

3 Questions a composable-ready company can answer

The composable DXP market is growing, but success will favor those treating it as an organizational design challenge:

Organizational readiness: Can teams maintain content quality across distributed systems?
Change capacity: Are teams able to adopt new workflows without hurting performance?
Strategic alignment: Is the company pursuing composability for outcomes?

Uniform helps ready organizations evolve with confidence. Our Visual Workspace provides the orchestration layer that makes composable systems usable by the business beyond just IT.

Your composable future starts here

Uniform provides flicker-free personalization, built-in A/B testing, and AI agents for content optimization through a single interface that connects your stack without adding overhead.

Composable DXPs are here to stay. The real question is whether your organization will capture their value or be lost in complexity. Success depends on how ready your organization is to use technology well, more so than which technology you choose.

Ready to explore how Uniform makes composable work in the real world? We’re ready to help.