Uniform blog/10 capabilities that make Uniform stand out from the crowd
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Alex Shyba
Posted on May 2, 2025

5 min read

10 capabilities that make Uniform stand out from the crowd

There is much to be excited about regarding the latest Uniform's capabilities, but here are my top 10 key differentiators that unpack why Uniform is built differently.

1. Release Management

This feature acts like a “campaign autopilot”: marketers can bundle every planned change—pages, content entries, and components —into a single release package so nothing is missed. They can safely edit and preview all those changes together in one place ahead of time, seeing the exact customer experience before it goes live. When everything looks perfect, they just pick a date and time (or launch manually), and Uniform automatically publishes the whole bundle in sync, eliminating the need to push items one by one. Together, these capabilities give non-technical teams a stress-free way to prepare, coordinate, and launch multi-page updates exactly when needed:

2. AI Agents for digital teams

Meet Scout and Sage augmentation of your team, helping you accelerating your time to market of experience authoring and optimization. In addition to being reactive, Agents can bring discoveries proactively and act on them, like creating an A/B test based on high traffic / low conversion position.
Scout is a specialist in personalization & A/B testing expert leveraging built-in analytics leveraging Uniform Insights (1st party clean data collection) to reason about what is working and what requires optimization.
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Sage, the SEO expert, can detect issues and fix leveraging AI tools:
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3. Build intelligent AI-powered assistants

We live in the AI era, and consumer expectations are shifting quickly regarding how they expect to engage with your brand. ChatGPT normalized and brought the conversational UX into the masses. Uniform’s visual experience management and personalization capabilities power modern conversational UX and intelligent shopping assistant, streaming your existing React components with dynamic functionality and transferring visitor context into the conversational channel and thus blending traditional GUI and conversational modalities:


4. Site structure and hierarchy - at your fingertips

Uniform’s Project Map - a familiar content tree view for customers moving off legacy CMS/DXPs. Manage and localize URLs, clearly see and navigate page hierarchy, and re-organize the pages without breaking links. Project Map API provides you with ability to build breadcrumbs, navigation, and sitemap.xml.
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5. Redirect management baked in

Redirects, as boring as they sound, are essential to an enterprise website setup. With Uniform, redirects are not something bolted on top, instead - a fully integrated feature into both our UI and Routing API. Being fully integrated into the Project Map, redirects are automatically created if you rename/delete a page, preventing unpleasant surprises. Redirects run on your CDN eliminating origin calls which is causing that "redirect hang" which annoys your visitors.

6. No-code component authoring

Large Canadian telecom, Telus, saves over 1M a year on development by enabling web producers to create components without developers. With Uniform, Web producers are empowered to create new components from the atomic bits while adhering to the brand design system guidelines and not compromising on governance.

7. No-code integrations

Uniform's integration capabilities enable anybody to connect to any content source visually, with clicks and bring any piece of external content directly into the front-end component without writing any glue code.

8. Advanced layout engine with granular localization

Uniform's compositions are made out of components, allowing you to model layouts of any complexity and arbitrary length without losing your mind in managing such complex layouts. Furthermore, the ability to conditionally display any component based on a locale or visitor data attribute and share a single layout across thousands of pages, as well as localization of a single composition across any number of locales, is what truly defines what the first-class experience management capability is.
Without this, bolting this on top of your headless CMS is simply a suicide mission, and your web producers / content authors will be miserable managing pages, components, and layouts without fit-for-purpose tools
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9. Full-text search API and external content indexing, out of the box

Uniform ships with an enterprise-grade search engine out of the box, based on state-of-the-art search technology, supporting behavior-based personalization and visual configuration, indexing internal and external content connected into Uniform automatically, while with other solutions, you need to glue-code it all yourself. Of course, you can bring your own, but this is yet another area where Uniform provides value of the the box.

10. Quality of life improvements, but out of the box

10.1 Image cropping with a focal point

Focal point for image cropping is a great example. Typically something you bolt on top of your CMS with a module or sorts, we decided to add this natively into our composable Asset Library. Uniform lets you simply drag a “bullseye” onto the most important part of any image in its Asset Library, telling the system exactly what should stay in view. Behind the scenes, Uniform’s Image Delivery API uses that focal point to crop and resize the picture for every screen size and layout, so faces, products, or logos never get chopped off—no manual editing required. A built-in preview shows how the image will look across devices before you hit save, giving non-designers total confidence in a couple of clicks. Because the focal-point data travels with the asset wherever it’s used, every page, campaign, and channel benefits from perfectly framed, fast-loading images automatically.

10.2 Universal Preview for any content, any experience

Preview works across various types of content and even non-web experiences.
Content preview across all components consuming content - in addition to the detail pages, cards, lists, heros. Since Uniform allows the repurposing of a single component across different data sources, this capability makes it even easier to understand how your content looks and feels across various usages.
Gives the peace of mind and extra productivity:
If you work within a native mobile app, you can model your mobile screens as compositions and get access to the preview and in-line editing functionality:
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When was the last time you saw the Uniform demo?

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Uniform Recognized as a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms

Uniform Recognized as a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms

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