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Uniform blog/4 signs your DXP is the right fit
4 signs your DXP is the right fit
4 signs your DXP is the right fit
You’ve seen the flashy demos, the impressive analyst reports, and the pitch-perfect sales decks. But does the vendor’s digital experience platform (DXP) align with your business goals and brand vision?
Finding the right DXP vendor for your organization can be an arduous task that takes weeks, if not months, to complete. You want to ensure your brand’s technology investment enables you to simplify your workflows and architecture, use in-demand tools, and go to market quickly with scalable, personalized experiences.
The vendor landscape is crowded. Here are guideposts for choosing a composable DXP that will keep your technology stack intact, boost your digital team’s productivity, and give your brand a competitive edge.
1. You can update your stack on your terms
No matter how cutting-edge your DXP of choice is, eventually, you’ll need to upgrade to newer, faster technology that adapts to market demands.
However, most enterprise vendors operate on a "big bang" release cycle that consists of frequent, major updates and all-hands-on-deck implementation support. What begins as a 6-month migration project ends up lasting 18 months. And even minor updates after deployment can derail an entire digital roadmap.
Rather than relying on the vendor’s upgrade schedule, a composable DXP enables you to enhance capabilities seamlessly without custom code, lengthy deployment cycles, or costly migrations.
Selecting a vendor that embraces a modular approach translates to incremental adoption: you can easily roll out new tools, remove systems you no longer need, and keep legacy platforms until you’re ready to replace them with newer technologies. That keeps your tech stack agile and flexible, and maintenance costs low as requirements evolve.
2. Marketers have control over digital experiences
Some DXP vendors claim to be "marketing-friendly," while, in reality, basic page updates require developer intervention. The user interface is often too technical, and it’s impossible to launch a digital experience without submitting an IT support ticket.
Marketers need purpose-built tools to execute campaigns independently. In a composable DXP such as Uniform, a visual workspace empowers users with intuitive tooling to build experiences faster without depending on technical teams.
In addition to marketer-first tooling, your vendor’s visual workspace should offer:
- Multisource editing from any source or system, whether it’s your personalization engine or DAM.
- Reusable components that enable you to repurpose and publish content in clicks, not code.
- AI-powered content creation, including agentic AI capabilities that can assist with tasks like SEO and conversion rate optimization (CRO).
- Rapid localization for creating and optimizing unique pages across regions, locales, and brands in seconds.
Look for a vendor that empowers marketers with visual tools that unify access to content regardless of publication status. You’ll remove critical bottlenecks, improve business agility, and boost campaign velocity.
3. Experience creation is codeless and composable-first
Increasingly, market forces are pushing brands toward solutions that allow businesses to swiftly pivot and respond to changing customer expectations.
Yet, “composable" is often applied to platforms that are actually monoliths, with rigid underlying architectures weighed down by complex code and custom integrations.
Instead, a modern DXP should enable easy, no-code integrations through any API or service. Moreover, a composable DXP:
- Enables experience creation using content and data from disparate, external systems in a single workspace.
- Expands integration capabilities and requires clicks, not code.
- Enhances multisource content management.
- Reduces development resources dedicated to supporting marketing.
Swapping components shouldn’t require massive amounts of code due to vendor lock-in. Instead, you should be able to replace individual components as your needs evolve.
4. Your DXP’s AI works autonomously
The explosion of artificial intelligence (AI) has DXP vendors rushing to claim future-forward capabilities like agentic AI, autonomous agents that achieve specific goals for their human counterparts.
A closer look reveals that these AI features are generative AI or chatbots that summarize information and respond to general queries. They’re reactive and limited by user prompts and predefined parameters, which relegate them to the role of a virtual assistant rather than a collaborative teammate.
In a composable DXP, agentic AI is proactive and fully autonomous, performing multi-step tasks beyond simple chat interfaces.
For example, Uniform AI agents Scout and Sage are not only experts in CRO and SEO. They can “hand off” tasks to each other and extend their AI capabilities to systems outside of the composable DXP.
Your DXP’s AI capabilities should focus on where they can make the most impact: helping marketers generate content variations for high-priority areas, from personalization to A/B testing. By eliminating workflow bottlenecks and accelerating your speed to market, AI can multiply human creativity rather than replace it.
True composability helps digital teams do their best work
Ultimately, your DXP should support your digital transformation journey using a modular approach that allows your brand to stay agile and flexible.
Combining marketing-first tools and streamlined integration capabilities can also simplify digital production processes, reduce costs, and level up your digital experiences. Uniform’s composable DXP is built to be scalable and tech-agnostic, giving you more control over your technology, brand, and budget.
Request a demo to discover how our composable DXP can drive your business and unleash your digital team’s potential.
Uniform Recognized as a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
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