Uniform blog/How Composability Impacts Your Budget

How Composability Impacts Your Budget

Turner SatoPosted on Jun 17, 2025

4 min read

How Composability Impacts Your Budget

Composable architecture accelerates development, reduces vendor lock-in, and streamlines operations. It's a wise investment that requires the right team, some upfront costs, and time to build momentum. Here's how to think about the financial realities of going composable.

The Cost Reduction Promise

Eliminating Expensive Glue Code

Traditional composable implementations often create expensive technical debt through custom integrations. Most brands end up with systems "glued together" through bespoke code, where adding new composable parts becomes increasingly complex and costly. Uniform transforms this paradigm by moving work from custom development to configuration-driven solutions.

The numbers tell the story. Organizations can save thousands of hours on projects by eliminating the custom integrations that typically consume development resources. Instead of spending most of their time on bespoke code connecting headless systems, teams work through intuitive interfaces that handle these connections through simple configuration.

Developer Efficiency Gains

When marketing teams gain autonomy through a visual workspace, developer backlogs shrink dramatically. No more "Hey, can you help me publish this?" messages disrupting planned sprints. Developers focus on innovation rather than maintenance tasks, creating value-added features instead of managing routine content updates.

TELUS, Canada's largest telecommunications company, demonstrates this transformation perfectly. Before implementing a composable architecture, TELUS struggled with multiple disparate CMS platforms, creating expensive siloes and inefficiencies. Teams were building branded experiences without reusing work, sharing ideas, or receiving design updates, constantly reinventing the wheel across their organization.

TELUS's transformation delivered measurable benefits across multiple areas:

Marketing autonomy: Teams gained the ability to author components like banners and carousels themselves through visual workspaces
Developer efficiency: Eliminated bottlenecks that previously slowed campaign launches, freeing developers for strategic work like security and performance improvements
Resource optimization: Moved from hundreds of custom banner developments to a "develop once, deploy everywhere" model
ROI acceleration: Achieved significant returns through recyclable content, time savings, and scalable structured content across their entire digital ecosystem

Future-Proofing Technology Investments

Composable architecture protects against vendor lock-in costs by enabling seamless system replacements without requiring the rebuilding of entire stacks. Organizations avoid the expensive migrations that traditional monolithic systems demand. When business needs change or better solutions emerge, composable systems adapt without massive redevelopment projects.

The Investment That Pays Forward

Upfront Costs

Building a composable foundation requires strategic investment across several areas:

Platform licensing and setup: Integration configuration and proper implementation establish your scalable foundation
Team training: Empowers organizations to shift from traditional development workflows to composable approaches
Expert guidance: Smart brands leverage consultant or agency support to implement composable strategies effectively from the start

Human Capital Requirements

Success comes from assembling the right team with key capabilities:

Marketing technologists: Handle configuration-driven solutions and unlock developer productivity, representing valuable new capabilities for your organization
Business user empowerment: Teams adapt to visual workspaces and composable workflows that dramatically increase their autonomy
Optimization expertise: Specialists who maximize platform capabilities and ensure sustained success over time

Time to Value Considerations

Configuration-driven approaches accelerate workflows while benefiting from upfront strategic planning. Getting the composable strategy right from the beginning sets up long-term success. Organizations balance immediate productivity gains with the time invested in properly structuring their composable foundation for maximum impact.

Where the ROI Materializes

Operational Efficiency at Scale

Uniform's integration framework connects with over 70 technologies, dramatically reducing integration costs compared to custom development approaches. The Uniform visual workspace eliminates developer ticket bottlenecks that slow campaign launches and content updates. Marketing teams achieve campaign and content velocity improvements that compound over time, ultimately leading to sustained growth.

Reduced Long-term Maintenance

Organizations escape the burden of maintaining custom "glue code" that traditional composable implementations create. Uniform handles system updates and compatibility issues, reducing internal technical overhead. Troubleshooting becomes simpler with fewer vendors and Uniform's standardized integration patterns.

Agility Premium

Faster time-to-market for campaigns and experiences directly translates to increased revenue opportunities. Uniform's A/B testing and personalization capabilities operate without additional development cycles. Organizations adapt quickly to market changes through Uniform's configuration-driven approach, rather than relying on development projects.

Budget Planning Best Practices

To maximize ROI from your composable investment, follow these strategic approaches:

Define clear success metrics - Start with specific use cases and measurable outcomes that justify the initial investment
Budget for change management - Factor training and adoption costs into implementation budgets, as these determine long-term success
Consider phased rollouts - Implement in stages to spread costs while proving value incrementally
Plan for optimization - Allocate ongoing resources to maximize platform capabilities over time

Strategic Investment, Not Just Cost Savings

Composability delivers exceptional returns when implemented strategically, with upfront investment creating compounding benefits. The key is approaching composable architecture as a transformative business capability rather than a technology upgrade. Organizations that adopt this strategic mindset achieve substantial budget improvements while building more agile and scalable digital operations.

Ready to learn more? Set time with an expert now to better understand how composability can save you money in the long and short term.