Uniform blog/3 ways the visual workspace powers your personalization strategy
adam conn
Adam Conn
Posted on Dec 14, 2023

3 min read

3 ways the visual workspace powers your personalization strategy

Personalization is not only critical in omnichannel delivery; it’s essential for connecting with customers and differentiating your brand. In fact, fast-growing companies drive 40 percent more sales from personalization compared to slower-growing competitors, leading to better performance and customer outcomes.  
A solution such as the visual workspace can be a powerful addition to your personalization strategy by unifying platforms across your tech stack and empowering enterprise marketers to execute without technical support. 
From AI-assisted, no-code content creation to centralized data access, here’s why the visual workspace offers digital teams unmatched speed and functionality for delivering the right message to the right visitor at the right time.  

1. It’s a visual interface designed for marketers

Whether you’re a copywriter, marketing manager, or UX designer, the visual workspace grants you creator-centric tools for building contextualized web pages and omnichannel content—all in one intuitive interface. Marketer-first, it provides a brand-aligned palette where you can customize page layouts or entire web components for different audiences while previewing the experience as you build it.
A significant advantage of the visual workspace is that it eliminates the need for developers to configure rules and components, particularly for sophisticated and large-scale personalization. When engineers are removed from digital workflows, they can spend more time building features, and you can focus on tailoring experiences with maximum flexibility, control, and precision. 

2. It unifies access to personalization data  

Sometimes, simply gaining access to the content and data you need to create personalized experiences is a challenge. It’s no surprise marketers point to siloed data as a persistent obstacle in implementing a successful personalization strategy. 
With its pre-built connectors, the visual workspace enables you to bypass the pain of searching for visitors’ page views, order history, and other data—information that might be stored across multiple files, systems, and departments. By connecting the omnichannel experience management process to, for example, information from your customer data platform, the visual workspace becomes the sole place to craft, test, and publish contextualized experiences.
In addition to pulling and personalizing content from any source, its visual interface gives you immediate access to company resources like style guides, ensuring your customer experience reads and displays according to brand standards. 

3. It facilitates AI-powered content creation 

Generative AI is proving to be a game-changer for content creation and personalization. Yet, insufficient data continues to be a barrier to incorporating generative AI into personalization efforts.
Because the visual workspace unifies your design system, marketing tools, and enterprise content, similarly, the solution embeds generative AI into every aspect of the experience creation process. Whether you use ChatGPT or Bard, you can leverage any generative AI language model approved by your organization to edit and draft targeted content within minutes. 
A visual workspace further bolsters personalization by accelerating content generation through pre-configured AI prompts. Instead of writing prompts from scratch, you can select built-in options that are programmed with visitor data and written by AI subject matter experts who know language models best. 

Ignite your personalization program with the Uniform Visual Workspace

The Uniform Visual Workspace is where you can harness your enterprise-wide content and data, foster creativity and experimentation, and activate personalization with ease. Request a demo with a member of our team to see up close how the right visual tools can help you create hyper-personalized experiences at speed.