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Uniform blog/How Social Thinking cut costs and complexity with Uniform CMS
How Social Thinking cut costs and complexity with Uniform CMS
How Social Thinking cut costs and complexity with Uniform CMS
TL;DR
Social Thinking streamlined its digital operations by migrating from a dual-system setup to Uniform’s content management system (CMS). By consolidating platforms, they reduced publishing steps by 55% and eliminated licensing fees, resulting in lower costs and simpler workflows. The key takeaway: leveraging Uniform’s modern, composable digital experience platform (DXP) enables organizations to modernize quickly, minimize complexity, and future-proof their content operations.
Sometimes, the best approach for organizations looking to simplify their tech stack is to use existing capabilities instead of investing in new ones.
Social Thinking, a leading education company, saw an opportunity to do just that. By transitioning the brand’s dual-system approach—an architecture run on Contentful and Uniform—to Uniform’s comprehensive content management system (CMS) solution, Social Thinking streamlined its digital experience and optimized costs. The decision to enhance rather than overhaul their existing content workflow delivered immediate value, resulting in a 55 percent reduction in content publishing steps.
Here’s a brief look at how Uniform’s modern tooling helped Social Thinking modernize its architecture and accelerate the enterprise migration process.
Faster content publishing and workflows
Using Contentful for content management and Uniform for composability and orchestration offered a flexible architecture that worked well for Social Thinking’s content management needs. However, with the expansion of Social Thinking’s brand and Uniform’s advanced technology, the education company decided to consolidate its CMS and orchestration capabilities into a single powerful platform, thereby:
- Streamlining content authoring: The organization reduced its content publishing workflow from 11 to five steps—a 55 percent reduction.
- Unifying content governance: Users work in one unified system for training and technical support.
- Simplifying its composable architecture: Social Thinking reduced overall complexity by maintaining fewer systems and creating a single source of truth for its digital experience.
With Uniform, Social Thinking migrated thousands of content entries and digital assets without content freezes or disruptions and with zero downtime.
A fast, incremental migration process
Social Thinking’s proficiency with Uniform, combined with Uniform’s intelligent migration framework, enabled the team to complete their CMS migration in three weeks compared to the industry average of 12 to 24 weeks. During this three-week timeline, Social Thinking was able to:
- Eliminate Contentful licensing fees
- Reduce training, onboarding, and maintenance costs
- Consolidate vendor management efforts
The organization's phased migration approach helped reduce downtime, manage backup and disaster recovery, and ensure connected systems functioned seamlessly.
Future-proof capabilities at scale
Uniform’s continued evolution as a composable digital experience platform (DXP) offering full content management capabilities presented a compelling case for Social Thinking's transition to a single platform.
Over 16 days, Social Thinking scaled its composable systems into one unified content solution for thousands of educational resources, training tools, and support materials spread across multiple channels. In addition to unifying its technology stack and gaining access to Uniform’s native CMS features, Social Thinking unlocked existing functionality such as AI-powered content creation, no-code localization, and faster build times for static sites.
From maintaining various systems and vendors to managing a single seamless DXP, Social Thinking can now use cutting-edge tools to deliver an experience that meets future demands.
Discover how Uniform helped Social Thinking simplify its content architecture
Download the full case study to discover how Social Thinking partnered with Uniform to optimize their composable digital experience platform architecture and boost operational efficiency.
Want to learn more about Uniform’s phased and fast approach to migrating your CMS? Request a demo today with one of our team members.
FAQs
The industry average for traditional migrations is 12 to 24 weeks.
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