How is the Uniform Composable DXP different from traditional digital experience platforms?

Unlike legacy DXPs that suffer from vendor lock-in, outdated technology, and siloed workflows, the Uniform Composable DXP is built from the ground up for flexibility. It enables seamless integration of multiple content, data, and technology sources, offers a Visual Workspace for faster execution without developer dependencies, and optimizes personalized experiences at the edge without performance trade-offs.

Uniform blog/How the Uniform Composable DXP addresses critical CMO priorities

How the Uniform Composable DXP addresses critical CMO priorities

Turner SatoPosted on Sep 11, 2025

4 min read

How the Uniform Composable DXP addresses critical CMO priorities

TL;DR

The Uniform Composable DXP empowers marketing leaders to bridge strategy and operations, deliver true differentiation, and optimize customer journeys—all while overcoming the limitations of legacy digital experience platforms. This matters as CMOs face mounting pressure to prove value and adapt to rapid market changes. The key takeaway: Uniform enables teams to drive measurable business impact and agility through a composable, marketer-first platform built for modern digital demands.

Marketing leaders face unprecedented pressure to deliver growth while navigating budget constraints, evolving customer expectations, and rapid technological change.

Research indicates that 84% of business leaders believe their company's identity must change significantly or completely over the next five years to achieve its strategic goals. This transformation demands both strategic vision and operational agility.

These findings present a significant opportunity for Uniform clients to demonstrate value through purposeful technology choices that support market-shaping behaviors.

The three-front challenge facing CMOs

Gartner's research identifies three critical priorities for marketing excellence in 2025:

Bridging marketing strategy and operations—Marketing teams often fail to connect tactical execution and strategic vision, especially when disruption pressures them toward reactive thinking.
Leading marketing to deliver differentiation - Organizations struggle to stand out in saturated markets while maintaining authentic brand positioning and customer relevance.
Prioritizing customer journey investments - Companies face the challenge of allocating limited resources across multiple touchpoints while ensuring cohesive, personalized experiences.

Each priority reveals specific pain points where technology can accelerate or impede progress.

The strategy-operations gap particularly resonates with our client conversations, as this disconnect undermines marketing's ability to contribute meaningfully to enterprise growth when CEO and CFO expectations for marketing are expanding.

Where traditional DXPs fall short

Legacy digital experience platforms compound these challenges through:

vendor lock-in
outdated technology
siloed workflows

Traditional DXPs force teams to constantly switch between tools and tabs to find necessary content and data, draining resources and slowing speed to market.

This fragmentation becomes particularly problematic when marketing teams must demonstrate clear business impact. With only 52% of senior marketing leaders successfully proving value and receiving credit for outcomes, technology choices must support rather than hinder measurement and attribution efforts.

The Uniform advantage: Composability at speed

The Uniform Composable DXP addresses these challenges through three core capabilities aligning with Gartner's identified priorities.

Bridging strategy and operations through visual experience management

The Uniform Visual Workspace enables marketing teams to maintain strategic focus while executing at operational speed. Rather than filing developer tickets for content updates, marketers can visually manage multi-source digital experiences, maintaining the connection between strategic intent and tactical delivery.

This capability becomes crucial as Gartner data shows marketing budgets declining 15% year-over-year while campaign activity increases 30%. Teams need technology that amplifies productivity without sacrificing strategic alignment.

Delivering differentiation through true composability

Market-shaping CMOs who exceed CEO and CFO expectations distinguish themselves through exceptional data-driven decision-making and strategic market knowledge. Uniform supports this approach by enabling teams to connect any and all content, data, or technology source within a unified experience framework.

Unlike platforms where composability was an afterthought, Uniform was built from the ground up to orchestrate experiences across any martech stack. This architectural foundation enables the rapid experimentation and optimization that market-shaping behaviors require.

Prioritizing customer journey investments through performance optimization

With 58% of consumers reporting that companies don't understand their needs and preferences, marketing teams must move beyond technology-driven engagement toward truly customer-centric experiences. Uniform's edge optimization delivers personalized experiences without performance penalties, addressing the critical balance between customization and speed.

The platform's native A/B testing and personalization capabilities operate at the edge, eliminating flicker effects and maintaining SEO performance while enabling the continuous optimization that successful campaigns demand.

Addressing Gartner's specific challenges

The research shows 87% of marketing leaders experienced campaign performance issues in the last 12 months. Uniform directly addresses the root causes:

Capability gaps: Uniform's extensive integration framework closes technology gaps without requiring extensive custom development.

Cross-functional collaboration: The Visual Workspace creates shared understanding between marketing, development, and other stakeholders by making experience changes visible and accessible.

Measurement and attribution: Uniform's integration with leading analytics platforms supports the sophisticated measurement approaches that prove marketing value.

The composable advantage in practice

Consider how Uniform enables the high-performing behaviors Gartner identifies. Teams can adopt a holistic approach by integrating governance, routes to market, and measurement within a single platform. They can identify and close capability gaps through no-code integration of new technologies. Most importantly, they can demonstrate clear business impact through improved customer experiences and faster time-to-market.

Elevate your marketing game

The Gartner insights illuminate a path forward for marketing excellence, but success requires technology choices that enable rather than constrain strategic ambitions. The Uniform Composable DXP provides the foundation for marketing teams to transcend disruption, elevate enterprise impact, and maximize marketing yield.

For CMOs seeking to exceed extraordinary expectations in 2025, the question becomes: will your technology enable market-shaping behaviors, or will it trap you in operational complexity?

Schedule time now to discover how Uniform is transforming the digital future of brands worldwide.

FAQs

CMOs face a three-front challenge: bridging the gap between marketing strategy and operations, delivering market differentiation, and prioritizing investments in the customer journey. These challenges are compounded by factors such as shrinking budgets, rising expectations from CEOs and CFOs, and technology limitations in traditional DXP.