Uniform blog/Generative AI + content management: the new superpower for enterprise marketing
adam conn
Adam Conn
Posted on Jan 2, 2024

3 min read

Generative AI + content management: the new superpower for enterprise marketing

Boasting an uncanny ability to mimic everything from song lyrics to college-level essays, generative AI promises to upend the world of content creation. Companies have taken note, with 58 percent of U.S. marketers stating that better-performing content is a top benefit of generative AI. 
AI has already disrupted the realm of content management, the process of organizing, publishing, and storing online content. As marketers continue to search for innovative ways to produce amazing customer experiences, generative AI models like ChatGPT are revealing their prowess in speeding up, optimizing, and taking on content creation tasks. 
Still unsure if generative AI is worth the hype? Here’s how it can transform your content management processes and serve as a powerful tool for building omnichannel experiences that blow past the competition. 

Generate branded content in seconds

Being omnichannel is both a blessing and a curse for modern marketers. 
On one hand, there are now endless possibilities for when, where, and how brands communicate to consumers. On the other, marketers must create fresh, targeted content for multiple sites, channels, and platforms—and deliver the right quality and quantity of content to the right customers at speed. 
Generative AI models let marketers brainstorm ideas, produce images, or craft copy in a fraction of the time it takes humans to complete these activities manually. By entering well-crafted prompts, marketers can ask generative AI to handle a wide range of tasks, including outlining blog posts, improving headlines, or drafting email messages, instantly.  
Working in a front-end experience solution such as the visual workspace, you can also access pre-configured AI prompts, providing as much or as little detail as you need to build your customer experience.  

Scale content effectively and affordably 

We mentioned how AI can help you transform a blank page (or screen) into workable copy in record time, making experience creation easier and faster. But what happens when you need to scale and personalize content across thousands of webpages? 
By embedding generative AI into a visual workspace, personalization at scale is not only possible; it eliminates the tediousness of logging into multiple systems and manually copying and pasting content from one webpage to another. 
Within one secure environment, you can visually and effortlessly blend AI-generated content from any source to create personalized web elements based on buying habits, region, and other site visitor data. 
In a market where speed counts, the ability to scale your content creation via cutting-edge visual tools can be the differentiating factor between winning customers or losing them to your competitors. 

Tips for integrating AI into your content management process

To clear the path for omnichannel success, consider these tips when incorporating generative AI into your content management process: 
  • Review and edit AI-generated content. Generative AI has made significant strides in mimicking human speech and text. Nevertheless, AI-generated drafts should always be considered first drafts and require human supervision. Ensure you build in review cycles where an approver fact-checks AI-assisted content and determines whether it's appropriate for your campaign. 
  • Train generative AI to cater to your needs. One of the reasons generative AI is so powerful is due to its ability to analyze data and patterns and use large amounts of information to improve content. However, you must train massive data sets using accurate, up-to-date, and trustworthy sources (e.g., your corporate style guide), which will, ultimately, generate better results in the long run.

Make generative AI your copilot on the omnichannel customer journey 

One thing is clear: brands that merge generative AI models with their content management framework—from training their AI service to training the teams that use it—will have a competitive advantage over counterparts that do not. 
The Uniform Visual Workspace gives you ultimate control over the AI that powers your omnichannel experience management process while automating the content that drives your marketing campaigns. 
Request a demo to discover how the Uniform Visual Workspace, the industry-first solution for unifying digital teams and technology, is here to help you get the most out of your AI tools and enterprise content.