Lars Petersen is the CEO and a cofounder of Uniform.dev. After acquiring an in-depth expertise in personalization and creation of digital experiences at scale and content structure, he became interested in looking into ways to move composable architectures from early adoption to the mainstream. Along with a few other cofounders, Lars built Uniform to make composable work for all users, technical or otherwise, in organizations.

Why an experience-first approach is the future
4 minutes read

The future is visual for omnichannel experience management | webinar recap
3 minutes read

Building digital shopping experiences for the modern marketplace
4 minutes read

The power of composable architecture: DXP, DXCP, and headless
5 minutes read

Which digital experience architecture is right for your business?
8 minutes read

The ultimate cheat sheet for getting composable right
4 minutes read

Why digital experience composition is the future
6 minutes read

Bring harmony to digital teams by orchestrating composable systems
4 minutes read

Why the rush to composable is not paying off for marketers
4 minutes read

The personalization engine: a blueprint for success
2 minutes read

Personalizing DX with Uniform and Netlify Edge Functions
5 minutes read

Tame the martech chaos with digital experience composition and MACH
5 minutes read

Leveraging intent signals for personalization
3 minutes read

When legacy met composable: a DXP love story
4 minutes read

Personalization at MACH speed
4 minutes read

CDP at MACH speed
2 minutes read

Proud to Be Named a Gartner Cool Vendor
4 minutes read

Announcing our Series A: What’s next for Uniform
8 minutes read

How Personalized Shopping Improves Conversion in BigCommerce
2 minutes read

Delivering on the promise of truly composable digital experiences
4 minutes read