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Whitepaper

An introduction to atomic components

Many marketing teams rebuild digital experiences from scratch each time, treating each campaign uniquely, thus requiring custom development. Atomic components change this dynamic entirely by breaking digital experiences into reusable units that teams can replicate across channels, platforms, and campaigns without starting from zero each time.

Whitepaper

The cost of marketing reliance on development resources

Heavy dependence on development resources creates operational and financial burdens for marketing teams, resulting in slower processes and less effective campaigns. By implementing a composable DXP, organizations can give marketers more autonomy through user-friendly visual tools, decreasing the need for ongoing developer support, and significantly speed up campaign deployment.